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Upon release, "Problem" received critical acclaim. As of December 2018, the lyric video has over 94 million views on YouTube. The video features Grande and Azalea performing in noir black-and-white clip behind pinwheel go-go filters. The video was released onto Grande's Vevo channel on May 1. Grande edited the video with Jones Crow, the video's director, and finished it on April 13, 2014. Grande filmed the lyric video for the song on April 10, 2014. The video shows Grande dancing with her backup dancers, interlacing with her hanging out with Azalea and Big Sean.Īriana Grande - Problem (Lyric Video) ft. The official music video was released on May 30, 2014. The theme carries on the black, white and retro theme from that of the lyric video, and includes a cameo appearance by Big Sean. On May 8, 2014, Grande previewed photos from the songs video shoot, which features Grande riding a motorcycle while Azalea rocks big blonde hair. The official music video for "Problem" was filmed on the day after its release on April 29, 2014, with Nev Todorovic as the director, who has previously worked with Grande on her videos for " Right There" and " Almost Is Never Enough".
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Three hours after its release "Problem" shot to number one on the iTunes singles charts in over 30 countries. Following her debut performance of "Problem" at the Radio Disney Music Awards, the song was released at midnight on iTunes on April 28, 2014. The single was made available for pre-order on April 21, 2014. Grande released two teasers for the song one features her singing the pre-chorus and the other features Iggy rapping her verse. All of the hashtags for the countdown to the song (#11DaysUntilProblem, #10DaysUntilProblem, etc.) trended on Twitter. Grande began an online countdown to the song's release with promotional posters made by Jones Crow. After the votes were tallied, she revealed the winning cover artwork through her Instagram account the next day with the hashtag #10daystilproblem and revealed that Iggy Azalea would be assisting her on the track. On April 10, 2014, Grande asked her fans to choose between two new possible images to be used for the single's artwork release. Grande first released promotional images from the single's photo shoot all throughout March 2014. The two different cover art images that Ariana asked her fans to choose from. However, following an album listening session with her management and record label, when "Problem" came on Grande decided to keep it for the album. Initially while recording songs for the album, after Grande had recorded "Problem", she "fell out of love" with the song and didn't want it to appear on her second album. On April 15, 2014, it was officially announced that "Problem" would be the title of the lead single from the album. After recording multiple songs for the album, Grande stated that she had chosen the first single from her album. Grande had announced the songs delay on March 17, 2014, and two days later following the announcement Grande revealed due to the songs delay, she would be releasing the first single from her, at that time, upcoming sophomore studio album instead.
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The single was originally set for release on March 25, 2014, however, it was postponed due to Brown being sent to jail awaiting trial on assault charges. It was announced on March 3, 2014, that Grande would be featured on the fifth single from Chris Brown's sixth studio album X titled " Don't Be Gone Too Long". In late 2013, Grande began working on My Everything with producers from her previous album as well as new producers.
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